Since 2009, Rohto-Mentholatum Bangladesh Ltd. has developed the brands in Bangladesh quite successfully in the premium category. The category and brands are from Japan’s number 1 skincare company Rohto Pharmaceutical Co. Ltd. The ranges of the brands are Men’s skincare, Pimple & Acne care, Lip Care, Sunscreens, Pro Anti-Aging, and Whitening, etc.

Men’s Skincare brand has come up with the brand name OXY. OXY is a premium men’s skincare brand has different categories of face wash. The ranges are Deep cleansing, Cooling cleansing, Oil-control, Vitamin cleansing, Anti-acne cleansing. The brand also has another SKU known as OXY Charcoal Deo soap, which gives a refreshing sensation to the users.

In the pimple and acne category, Rohto has got great success in Bangladesh. Rohto introduced the brand Acnes, has pre and post pimple solutions. The Pre-pimple solution has two products to use; Acnes creamy wash and Acnes Sealing gel. Another category is the Post-pimple which has also two different categories; Acnes Vitamin Cleanser and Acnes Scar care. The acnes vitamin cleanser and acnes scar care effectively remove pimple and acne spots.

For, Lipcare category Rohto introduced the brad LipIce. The brand 2 concepts to show, color and care together. The brand categories are Sheer Color and Sheer Color Q. The Sheer Color shall give the pink shade and care lips with the SPF and the Sheer Color Q gives the flavor and pink shade together and gives quick color. The products are a great substitute of lipstick that cares the lips also.

The Sunscreen category is a nice one named Sunplay has come up with 2 different categories. The Silky white gel and the clear white gel. Both products are SPF 50, PA+++ products that give the highest times for blocking the sun rays effect. It also keeps the face smooth and made the skin look younger.

Another premium series is Hada Labo, which has two different categories too. The Whitening series and the Pro Anti-Aging. Both series has 4 different product categories- Cleanser, Lotion, Essence, and Cream. Hada Labo is considered as one of the best skincare brands in the world. Its hyaluronic acid formula in the products has gained huge success over the years worldwide.

The product price in Bangladesh is not so costly. As a premium the quality is the demand, that’s the strength of Rohto. Never say never is the motto of this company and they invest a lot for quality management. The price has been set a fair one according to the premium and quality of Rohto so that everyone can afford the product in Bangladesh.